Senior Marketing & Growth Manager

Senior Marketing & Growth Manager Company: YuniQ Type: Full-Time | On-site Experience: 2–4 Years About the Role We are looking for a driven and resourceful Senior Marketing & Growth Manager to join our growing team. This is a high-ownership role for someone who thrives in a build-from-scratch environment — someone who is equally comfortable doing deep market research as they are crafting a sharp pitch and closing a deal. You will work closely with leadership across the full spectrum — from understanding the market to converting prospects into clients. If you enjoy figuring things out, moving fast, and seeing the direct impact of your work — this role is for you. What You'll Do Research & Market Intelligence ● Conduct market research to understand the competitive landscape, industry trends, and customer needs ● Identify and define Ideal Customer Profiles (ICPs) across product and service offerings ● Map key decision-makers, buying triggers, and sales entry points within target segments Messaging & Positioning ● Develop clear, compelling value propositions and messaging frameworks for YuniQ's products and services ● Translate technical capabilities into market-facing narratives that resonate with target buyers ● Build and maintain foundational GTM assets — website content, pitch decks, one-pagers, and service collaterals Go-to-Market Execution ● Design and execute GTM strategies for new offerings — from planning through launch ● Plan and run marketing initiatives including campaigns, content, and channel activation across digital and offline touchpoints ● Establish and grow YuniQ's digital presence across relevant channels including website and LinkedIn ● Drive marketing execution end-to-end, ensuring consistent messaging and timely delivery Sales & Conversion ● Drive outbound efforts — prospecting, cold outreach, and lead generation across both product and service lines ● Own the full sales cycle from first contact to closure ● Build and manage a pipeline, track conversion metrics, and continuously refine the outreach approach ● Build long-term relationships with clients, partners, and industry stakeholders What We're Looking For ● 2–4 years of experience in marketing, sales, or business development — ideally in a startup, consulting, or B2B environment ● Hands-on experience with ICP definition, market research, and building messaging from scratch ● Proven ability to both build (strategies, frameworks, assets) and execute (outreach, pitches, closures) ● Strong written and verbal communication — you can craft a sharp message and deliver it with confidence ● Self-starter who doesn't need a playbook to get started ● Exposure to healthcare, SaaS, or data-driven products is a plus — not mandatory ● Comfortable working in ambiguity and creating structure where none exists