Product Marketing

Product Marketing Intern — YuniQ About the Role This is a hands-on internship for someone who wants to understand how B2B software actually goes to market. You will work on live GTM problems spanning ICP research, messaging, outbound, and sales enablement, getting real exposure to the decisions and tradeoffs that shape how a product finds its market. Core Responsibilities ICP Research and Market Intelligence Research target industries, company profiles, and buyer personas. Synthesise findings into structured ICP documents and monitor market signals like news, job postings, and funding announcements to surface patterns and opportunities. Messaging and Positioning Draft and test messaging across channels and personas, write copy for outreach sequences and sales collateral, and research competitors to identify gaps and differentiation opportunities. Outbound and Demand Generation Build and maintain prospect lists, write personalised cold outreach emails and LinkedIn messages, track response rates, and help experiment with new channels and approaches. Sales Enablement Create and maintain sales materials including one-pagers, decks, battle cards, and proposal templates. Document common objections and help craft clear responses. Keep materials updated as the product evolves. Competitive Intelligence Track competitor activity on an ongoing basis covering messaging, pricing, and product changes, and synthesise findings into structured summaries the team can act on. What We Are Looking For We welcome applicants from all academic backgrounds, whether MBA, engineering, humanities, or anything else. What matters most is your interest in marketing and your drive to build real skills in it. • A genuine passion for marketing and curiosity about why people buy and how products get positioned • The drive to learn and implement, not just observe • Any prior exposure to marketing counts, whether small projects, college initiatives, freelance work, or personal experiments • Strong communication skills paired with conviction, the ability to express ideas clearly and confidently stand behind them • Someone who likes to go deep on problems, asks good questions, and does not stop at the surface • A natural curiosity about the world and how things connect and work • An interest in technology and how software products solve real problems. You do not need to be technical, but you should find this space genuinely interesting What You Will Walk Away With • Hands-on experience across the full GTM lifecycle • Exposure to live outbound campaigns, sales cycles, and positioning decisions • A tangible portfolio of work including frameworks, collateral, and research outputs • Direct mentorship from senior GTM and product marketing practitioners