Senior Marketing & Growth Manager

Role Overview The GTM Lead at YuniQ is a full spectrum role that starts from understanding the market and ends at closing revenue. YuniQ builds software products and this person will be responsible for taking those products to market — end to end. This is not a role with a defined handoff. The person owns the entire journey from identifying who the right customer is, to crafting the right message, to getting on a call and converting them into a paying customer. The way this works is simple — the person will be given a product. Everything else is on them. They have to figure out who to sell it to, how to position it, how to reach the right people, and how to close them. This person will work closely with the founder and will be the primary driver of revenue growth across YuniQ's software products. This role is ideal for someone who has done bits of this across different contexts and is now ready to own the full loop. It requires equal parts strategic thinking and hands-on execution. The person should be comfortable moving between building a positioning document and getting on a cold outreach call on the same day. Core Responsibilities 1. ICP Research and Definition The GTM Lead is responsible for deeply understanding who the ideal customer is for each software product at YuniQ. This is not a one-time exercise — it is an ongoing process that evolves as the market and product evolve. Day to day this means: Conducting primary research through conversations with potential customers, prospects, and people in the target market Analysing patterns across conversations and market signals to identify the best-fit customer profile Identifying the specific industries, company sizes, roles, and pain points that define the ideal customer Documenting the ICP in a way that can be used across messaging, outreach, and sales Revisiting and updating the ICP as new data comes in from the market 2. Positioning and Messaging The GTM Lead owns how each YuniQ product is positioned in the market and what the core message is across every customer touchpoint. Day to day this means: Defining the core value proposition — what problem the product solves, for whom, and why it is the best option Crafting messaging that resonates with the ICP across different channels — outreach, sales decks, and social Testing different messaging angles and iterating based on what gets a response Ensuring consistency in how the product is described and positioned across all communications Researching competitors and understanding how to differentiate clearly and credibly 3. Go-to-Market Strategy The GTM Lead is responsible for building and executing the GTM plan for YuniQ's software products. This includes deciding which markets to go after, which channels to use, and in what sequence. Day to day this means: Building GTM plans that include target segments, channel strategy, messaging approach, and success metrics Prioritising which customer segments or use cases to go after first based on potential and fit Identifying the most effective channels to reach the ICP — outbound, content, partnerships, events, or others Sequencing activities in a way that makes sense given available time and resources Tracking what is working and what is not, and adjusting the plan accordingly 4. Outbound and Demand Generation The GTM Lead is responsible for creating pipeline — not waiting for leads to come in, but actively going out and generating interest. Day to day this means: Building and maintaining a list of target prospects that match the ICP Writing and sending cold outreach — emails, LinkedIn messages, and follow up sequences Personalising outreach based on the prospect's context, role, and likely pain points Following up consistently and managing a pipeline of prospects at different stages Experimenting with different outreach approaches and tracking response rates Identifying and testing other demand generation channels beyond outbound 5. Sales Enablement The GTM Lead is responsible for making sure the sales process is well supported with the right materials and structure. Day to day this means: Building and maintaining sales collateral — decks, one pagers, case studies, and proposal templates Creating battle cards that help handle common objections clearly and confidently Documenting the sales process so it can be followed consistently and improved over time Identifying gaps in the sales process and building what is needed to fill them Keeping collateral updated as the product, pricing, and market evolve 6. Sales Calls and Conversion The GTM Lead is not just a marketer — they are on the front line of revenue. They get on calls with prospects and are directly responsible for converting them. Day to day this means: Scheduling and conducting discovery calls with prospects to understand their needs Asking the right questions to understand the prospect's situation, pain points, and decision making process Presenting the product in a way that is relevant to the specific prospect Handling objections confidently — on pricing, timing, competition, and fit Following up after calls with the right materials and next steps Closing deals and bringing in new revenue Maintaining clear notes and records on every prospect conversation 7. Revenue Ownership Ultimately the GTM Lead is measured on revenue. Everything else — ICP, messaging, outreach, enablement — is in service of this outcome. Day to day this means: Tracking the pipeline and knowing exactly where every prospect stands Identifying which deals are stuck and what needs to happen to move them forward Reporting on revenue metrics — pipeline size, conversion rates, deal velocity, and new revenue closed Proactively identifying new revenue opportunities — new segments, new use cases, new channels Being accountable for the number, not just the activity The Kind of Person Who Will Thrive in This Role Someone who takes ownership without being asked Someone who is comfortable not having all the answers and figures things out by doing Someone who can think clearly about strategy but is equally happy getting their hands dirty Someone who treats revenue as their personal responsibility, not someone else's problem Someone who communicates clearly, follows up consistently, and does what they say they will do The Kind of Person Who Will Struggle in This Role Someone who needs a fully defined process to operate Someone who prefers to hand off to a sales team after generating leads Someone who measures their success by outputs like decks and campaigns rather than revenue Someone who is not comfortable being on sales calls and owning the conversion